Pasquale A. Gatti, Jr.

I’m a content marketing professional with 20+ years of experience helping B2B technology companies communicate complex ideas in clear, impactful ways. My work spans enterprise software, SaaS, supply chain, integration, managed services, and product marketing. I love creating content that educates buyers, supports sales teams, and drives business growth.

Blog posts

CoEnterprise • 30th March 2023

Why Visibility is Essential To Creating A Resilient Supply Chain

Supply chain visibility allows stakeholders, such as manufacturers, suppliers, distributors, retailers, and customers, to have real-time access to information about the location, quantity, and condition of products in transit. Improved visibility can help reduce supply chain costs, increase efficiency, and enhance customer satisfaction. It can also help mitigate risks associated with supply chain disruptions, such as natural disasters, geopolitical issues, or transportation disruptions.
But what...

CoEnterprise • 2nd February 2022

Why Retail Procurement Challenges Happen & How To Beat Them

Procurement teams, we feel your pain. It’s hard to find reliable suppliers that can provide goods to meet your needs at fair prices. Real hard. You’re constantly worrying about roadblocks and blind spots that can dramatically slow down your department–and in turn, your business.

CoEnterprise • 9th September 2021

Supply Chain Survey Shows 88% Experienced Shipping Delays

GET THIS: according to a recent study, only 6% of companies have full visibility into their supply chain. 6%! That’s a staggering number considering how critical the supply chain is to the health of a business.

CoEnterprise • 10th November 2020

Ready, Set Shop: Holiday Shopping begins without concern

Congratulations retailers! The 2020 holiday shopping season officially kicked off a couple of weeks ago with Amazon’s Prime Day marking the start of what will be a very different holiday season. We’re all used to seeing malls and stores packed on Black Friday and the days leading up to Christmas, but this year the focus will be on staying at home and shopping online. Retailers are having to pivot and react to these changes to stay ahead of the competition and make their offers stand out from the...

CoEnterprise • 29th July 2020

The Supply Chain Visibility Crisis: How to Overcome Hidden Barriers

It’s no secret that your supply chain is a crucial part of your business and an important driver of profit, growth, and customer satisfaction. But here’s where it gets mind-boggling. Are you sitting down? Because I have a stat that may shock you.

CoEnterprise • 14th March 2019

New to the World of EDI? Have No Fear

Let’s set the stage for a moment. You find yourself in a new role where you have to interact with EDI on a more frequent basis (for a good intro to EDI, check out this podcast). You heard about EDI before, but it was always sort of in the background. A necessary evil that gave your co-workers headaches, but wasn’t something you ever had to worry about.

CoEnterprise • 15th June 2018

Demystifying EDI: An EDI Crash Course in Supply Chain Tech

You’ve been there before. You receive a question from one of your top trading partners about an EDI transaction from three months ago. Most likely, that information won’t be in your local archive so you’ve got to dig through an offsite one. You search through hundreds and hundreds of transactions. Aimlessly hoping that needle in the haystack will call out to you. Before you know it, you’ve wasted hours trying to track down this data when you could’ve been attending to important business matters....